Political Environment: Political is the first one of the PESTLE analysis examples for business. 18. Below are the economic factors in the PESTLE Analysis of Tesco: Tesco encompasses a range of products and economic factors play a major role in the consumption of this wide array of products. PESTEL analysis gives one stop information about what is going around the macro environment and help the decision makers keep in mind those forces while making decision for the organization. Definition of the model The analysis was given the name PESTLE in reference to the acronym formed by the initials of the six categories of macroeconomic variables included in the model (Political, Economic, Socio-cultural, Technological, Legal and Environmental). UPHEAVAL. The estimated nominal GDP (gross domestic production) of the country in 2020 is 381.523 billion US dollars, which ranks 33rd position in the whole world. Example example. The PESTLE analysis is a concept first mentioned by Harvard Business School professor Francis J. Aguilar. He introduced the framework back in 1964 in his book "Scanning the Business Environment". The letters in the framework stands for P olitical, E conomic . PESTLE analysis is a strategic management technique that can be used to evaluate and assess the risks outside the firm. According to the CIA - The World Factbook, 64% of the total population are Roman . IBM PESTEL/PESTLE Analysis & Recommendations - Panmore Institute PESTLE Insights: Macroeconomic Outlook Report: Russia The country went through the global recession in 2009, but strong fundamentals have led the country to survive the crisis. The PEST Analysis allows companies and teams to Analyze their Political, Economic, Social, and Technological factors that may impact them in the months and years ahead. IBM, also known as Big Blue, succeeds by developing competencies to exploit the opportunities and overcome the .