Misrepresentation of Female Athletes in Athletics as solution and problem: Sports participation for girls and the sexualization of female athletes. in Advertisements May 25, 2015 5:52 pm ET. However, sportswomen are portrayed in certain ways that play up feminine features and hetereosexuality instead of their athletic achievements and talents. As a result, the American public cannot confer upon female athletes the same respect as male athletes, and even actual sports fans cannot be informed of the current trends in sports. The lack of respect for female athletes is greatly disappointing to a fellow female athlete. Allyson Felix Wants The Sexualization Of Female Athletes To Stop or. About us; DMCA / Copyright Policy; Privacy Policy; Terms of Service; Effects of Sexualization in Advertisements Statement of the Sexualization of Females The frequency of documentation of female athletes being sexualized has been well documented. These include the marginalization of female athletes in terms of numbers and, in the case of commercials, time onscreen. Other devices include clothing, setting, the image act and the gaze, power and the visual angle, the absence of voice, and decontextualization, rendering female athletes stereotypes, rather than individuals. The troubling paradox facing women Olympians: Sex sells, but … Female athletes